Break free toxic ingredients that are keeping you from healthy skin.

Our Story

Welcome to B.INTENTION, a place where nature, craftsmanship, and mindfulness come together to bring you the finest in natural skincare and meditation jewelry. Our journey began in 2023 with a simple goal: to provide healthy, natural alternatives to conventional skincare products for myself, my family, and my friends. But as we grew, we realized that nurturing the skin is only part of the journey toward holistic well-being.

Inspired by the calming, grounding energy of crystals and the transformative power of intention, we expanded our vision to include handcrafted meditation jewelry. These unique pieces are not only a reflection of nature’s beauty but also a tool to support mindfulness and self-discovery.

From these small beginnings, B.INTENTION blossomed into a brand committed to quality, ethics, and well-being—offering products that nourish both the body and the soul.

Our Mission

At B.INTENTION, our mission is to nurture your well-being inside and out. We are committed to creating the highest quality grass-fed/finished, hormone- and antibiotic-free tallow-based skincare products, paired with beautifully handcrafted meditation jewelry made with personally curated, high-quality crystals.

We believe that what you put on your skin should be as pure and wholesome as what you put in your body. Similarly, what you wear should inspire and empower you. Our meditation jewelry is designed to enhance your mindfulness journey, helping you set intentions and stay grounded in a fast-paced world.

What Makes Us Unique

Pure Ingredients: We use only organic and locally sourced ingredients for our skincare products. Our commitment to purity means that our products are free from harmful chemicals and are packed with the natural goodness your skin deserves.

Handmade with Care: Every product at B.INTENTION is handmade in small batches to ensure the highest quality. Our skincare is packaged in BPA-free containers to maintain its purity and effectiveness.

Ethically Sourced: We use only locally sourced grass fed, grass finished Tallow from humanely raise cattle, allowing them to pasture as much as possible. This ethical approach ensures the highest quality tallow for our skincare.

Beautiful Meditation Jewelry: Our meditation jewelry is not only fashionable but also functional. Each piece is designed to enhance your meditation practice, helping you find peace and balance in your daily life.


.Our Values

At B.INTENTION, we are driven by core values that define who we are and what we stand for:

Excellence in Craftsmanship:  We take pride in the craftsmanship of our products, ensuring each one meets our high standards of quality.  Whether it's skincare or meditation jewelry, we focus on meticulous details to deliver exceptional products.

Ethical Integrity: We believe in doing what’s right for our customers, our community, and the environment.


Customer-Focused: Supporting your well-being is at the heart of our mission. We aim to create products that enhance your health and happiness.  Every creation reflects our commitment to helping you live more intentionally, with products designed to nourish the body and uplift the spirit.


Meet The Founder:

Hello, I’m Bruce Waithe, the founder of B.INTENTION. My journey into natural skincare and meditation jewelry began with a personal quest for healthier alternatives for myself and my loved ones. What started as a passion project quickly grew into a brand that embodies my values of purity, ethics, and craftsmanship. I am thrilled to share B.INTENTION with you and invite you to join our community of like-minded individuals who value health, wellness, and mindfulness.

Join Our Community

At B.INTENTION, we are more than just a brand; we are a community of like-minded individuals who value health, wellness, and mindfulness. Follow us on social media to stay updated on the latest products, tips, and exclusive offers.

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