Break free toxic ingredients that are keeping you from healthy skin.
OUR STORY
B.INTENTION was born from a desire to live more intentionally—to slow down, reconnect with nature’s wisdom, and nourish both body and spirit. Our founder, Bruce Waithe, embarked on a journey to create products that are as purposeful as they are powerful. What began as a personal quest for cleaner skincare and meaningful wellness practices has grown into a community dedicated to thoughtful living.
Bruce’s journey started with a simple yet profound realization: nature already provides everything we need. He found inspiration in two timeless elements—crystals, revered for their energetic properties, and beef tallow, a nutrient-rich, traditional skincare remedy. With these natural resources as his foundation, Bruce set out to handcraft products that bring clarity, intention, and balance to everyday life.
Our Mission
At B.INTENTION, our mission is to nurture your well-being inside and out. We are committed to creating the highest quality grass-fed/finished, hormone- and antibiotic-free tallow-based skincare products, paired with beautifully handcrafted meditation jewelry made with personally curated, high-quality crystals.
We believe that what you put on your skin should be as pure and wholesome as what you put in your body. Similarly, what you wear should inspire and empower you. Our meditation jewelry is designed to enhance your mindfulness journey, helping you set intentions and stay grounded in a fast-paced world.
What Makes Us Unique
Pure Ingredients: We use only organic and locally sourced ingredients for our skincare products. Our commitment to purity means that our products are free from harmful chemicals and are packed with the natural goodness your skin deserves.
Handmade with Care: Every product at B.INTENTION is handmade in small batches to ensure the highest quality. Our skincare is packaged in BPA-free containers to maintain its purity and effectiveness.
Ethically Sourced: We use only locally sourced grass fed, grass finished Tallow from humanely raise cattle, allowing them to pasture as much as possible. This ethical approach ensures the highest quality tallow for our skincare.
Beautiful Meditation Jewelry: Our meditation jewelry is not only fashionable but also functional. Each piece is designed to enhance your meditation practice, helping you find peace and balance in your daily life.
Our Values
At B.INTENTION, our values shape everything we do. Our products aren’t just items—they’re purposeful tools designed to support your well-being. Here’s what guides us:
INTENTIONAL LIVING: Every product is created with the intention to inspire mindful practices in daily life.
NATURAL CRAFTSMANSHIP: From ethical, locally-sourced grass-fed beef tallow and organic ingredients for our skin care to hand-selecting each onyx, amethyst, and other healing crystals, we ensure every element is as natural as possible.
SMALL BATCH QUALITY: Products are handmade in small batches to ensure freshness, quality, and attention to detail. Each jar, balm, and piece of jewelry is created with care and craftsmanship that aims to enhance your health and happiness.
SUSTAINABILITY AND RESPONSIBILITY : We prioritize ethical sourcing and sustainability. Our beef tallow is locally sourced, supporting responsible agriculture, and our crystal selection process emphasizes ethical mining practices. Our commitment to purity means that our products are free from harmful chemicals and packed with the natural goodness you deserve.
Our Products
We believe that wellness should be simple, effective, and aligned with nature. Our two core product lines—Meditation Jewelry and Natural Skincare—are designed to nourish both your inner and outer worlds.
MEDITATION JEWELRY: Bruce discovered the transformative power of crystals during a challenging period in his life, using meditation as a tool for stress relief and grounding. This experience deepened his appreciation for the energetic properties of crystals and their ability to support emotional well-being. Handcrafted from powerful gemstones like onyx and amethyst, each piece is a wearable reminder to stay grounded, focused, and intentional throughout your day. The natural energy of each stone works in harmony with your own energy, promoting calm and balance.
NATURAL SKINCARE: While searching for a truly clean and organic skincare option, Bruce realized that very few of the products on the market met his standards. His research into natural ingredients led him to discover the remarkable benefits of beef tallow for skin health. Inspired by its nourishing properties, he set out to create a skincare line that embodied simplicity, purity, and effectiveness—a concept that would later become the foundation of B.INTENTION. Our beef tallow-based skincare products are inspired by ancestral remedies for skin health. Tallow’s unique composition mimics the skin’s natural oils, offering deep hydration and nourishment. Free from synthetic chemicals and artificial fragrances, every jar is made with the belief that simple, natural care is the most effective.
Our Founder’s Vision
Bruce’s vision is simple but powerful: to create products that bring balance, clarity, and intention to people's lives. He believes that wellness isn't just about looking good—it’s about feeling connected to oneself and the world around us. His passion for craftsmanship and natural wellness drives every creation, from the first pour of tallow to the final placement of a gemstone in a bracelet. His journey is one of transformation—a shift from "doing" to "being" and an invitation for others to do the same.
Join Our Community
B.INTENTION is more than a brand—it's a movement toward intentional, mindful living. When you wear our jewelry or apply our skincare, you’re not just using a product—you’re embracing a lifestyle of purpose, presence, and wellness. Join us on this journey toward a more intentional life.
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